This ad series shows three candles from Bath and Body Works' fall collection. I created these ads to work on mobile devices for social media advertisement. The format and sizing works best for the story feature on Facebook, Instagram, and Snapchat. This ad can also be translated to fit in different advertising spaces as well. I have show cased a version of this ad on a billboard to show the versatiity of the design.
I designed the ads to represent places and actions traditionally tied to the scents of the candles. Through this visual the users are able to be transported to that place while using the product.
